Ama Gold Report Top 50

US marketplace research directory publisher and blogger GreenBook has taken on production of the former Honomichl / AMA Gold Acme 50 Report. The 2019 edition, simply published, reveals a good yr for the manufacture with the 269 companies covered growing revenue past 3.vii% in real terms to $29.43bn.

New name, new content for industry stats bible Originally created by long-time research manufacture journalists Jack Honomichl and Larry Gilt, the report provides an annual compilation of the acme 50 revenue-generating marketing enquiry firms operating in the US. Following Honomichl's death in 2013, the written report was renamed the AMA Gilt Report Top fifty until Gold's death 2 years later, and has since been authored by Diane Bowers, who is a consultant at the Insights Association and GRBN (Global Enquiry Business organization Network).

The 46th edition of the Top l study, now known as the 2019 GreenBook Market place Leaders Report, has been produced in partnership with the Insights Association (IA) and Michigan Land Academy. The IA provided data almost 219 full-service research company members outside the Meridian 50 companies, to permit GreenBook to broaden the estimate of year-over-twelvemonth growth.

According to Executive Editor Leonard White potato, while GreenBook has preserved the traditional US Top 50 list as it has always been defined, the publisher has at present broken the residuum of the report into a view of the leaders in each segment of the industry. Categories are Data & Analytics (sixteen of the pinnacle 50), Field Services (1 company), Total-Service Agency (xviii), Strategic Consultancy (12) and Technology Provider (three). Along with summit overall enquiry companies ranked by revenue and by sector categories, the study now includes trending assay from industry leaders and in-depth interviews with CEOs.

Commenting on the changes, Spud said: 'Growing up in market research, every year I looked forrad to the Honomichl Tiptop fifty and later the AMA Gilt Top 50 reports. I never imagined I would have a chance to stand on the shoulders of those giants and aid carry on their legacy, but thanks to Diane Bowers, Michael Brereton, Insights Clan and GreenBook I accept'.

The study says total 2018 research and analytics acquirement for all 269 companies covered was $29.43bn, with US revenue bookkeeping for just under one-half ($14.51bn or 49.3%) and non-US revenue $14.92bn or l.7%. Acquirement grew faster than in 2017 - the effigy for the Top 50 increasing past 5.9% (a healthy 4.0% after adjusting for inflation) and for all 269 firms past five.6% (three.vii% after adjusting for inflation). The top ten firms past US research revenue were:

i Nielsen ($3.815bn)
2 Gartner Research ($1.720bn)
3 IQVIA ($1.565bn)
4 Kantar ($925m)
five IRI ($800m)
6 Ipsos ($583m)
7 Westat ($570m)
8 Comscore ($315m)
9 The NPD Group ($312.7m)
10 GfK ($310m)

Gartner, which was non included in the list last year, is the fastest growing in the pinnacle 20 this twelvemonth, up xx%).

The report tin can be accessed at world wide web.chip.ly/2RP4g8j .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.