A major decentralized finance protocol'due south SEO metrics just spiked through the roof.

In a tweet today, cryptocurrency investment fund Future Fund appear that it had acquired the "sushi.com" domain name on behalf of DeFi platform SushiSwap.

SushiSwap'southward online presence is notoriously scattered, including domains like "sushiswap.fi" and "sushiswapclassic.org." In the declaration, Hereafter Fund noted that the simplicity is an improvement, saying: "A potent domain will profoundly increment internet traffic and exposure to the sushi brand."

While the terms of the purchase were not revealed, the domain is a hot belongings that has previously been listed for between $600,000 and $i.five million, co-ordinate to various domain sales sites.

When ask about the buy, SushiSwap CTO Joseph Delong's initial reactions was simple:

"Pretty based imo."

According to Delong and core correspondent 0xMaki, the timing of the buy couldn't have been better. In SushiSwap's 2021 roadmap reveal, the team made a point to highlight the expanded set of services and products that it's aiming to offer, including a cross-concatenation decentralized substitution, a lending solution called BentoBox and a total decentralization of protocol governance.

The team had been considering "sushi.finance" and "sushi.org" equally alternatives to move away from the "Swap" characterization, given the expanded purview of the projection, but FutureFund approached in the midst of these conversations to offering the .com domain. Both Delong and 0xMaki characterized the purchase every bit a "gift" from FutureFund, and 0xMaki said he "withal can't believe" the team will.

The domain currently links to the SushiSwap homepage, and the team says that information technology will "probable" become its primary domain in the hereafter. Futurity Fund did not reply to a asking for annotate.

While the project'southward Sushi token has undergone a recent 17.half dozen% pullback from all-time highs, the projection is still enjoying a strong year, upward over 450% from $3.32 to $xv.05 at the fourth dimension of publication.